There was a time when solo river cruising was often viewed as a compromise but today it’s a choice. It is becoming one of the fastest-growing ways to explore the world, with travellers increasingly choosing to holiday alone. New research from Riviera Travel reveals that solo river cruise bookings are 72% higher than pre-pandemic levels and have risen 19% year-on-year.
The demand has been so strong that more than a quarter of Riviera’s 2027 solo river cruise capacity has been sold, and one of the first departures on its new solo-only ship has reached full capacity. Riviera Travel is launching the MS George Eliot in 2027, designed specifically for solo travellers and includes everything from Spring in the Netherlands: Amsterdam & the Tulipsto Christmas in the Danube. It’s a trend that feels perfectly in step with a broader shift toward more solo and meaningful journeys.
What is River Cruising?
Unlike ocean cruising, which focuses on travelling between large ports across open seas, river cruising takes place on inland waterways, bringing guests directly into the heart of towns and cities. Many itineraries follow some of Europe’s most iconic rivers, including the Rhine and Danube, combining guided sightseeing with free time to explore independently. River cruises offer a slower pace of travel that allows guests to spend more time discovering local culture, historic landmarks and regional cuisine. For many travellers, that slower rhythm is becoming just as important as the destination itself. According to the Cruise Lines International Association, river cruising continues to play an important role within the wider cruise industry, offering immersive itineraries that focus on culture, history and local experiences.
Why are more people travelling solo?
Increasingly, travellers are choosing to go alone by choice rather than circumstance, seeking the freedom to create their own experience while still enjoying the reassurance of a well-planned itinerary.
Riviera Travel’s research shows that solo travellers now account for 8% of its customers, with bookings continuing to rise as more people look for flexible and meaningful ways to explore. River cruising offers a unique balance between independence and connection, allowing guests to enjoy shared experiences such as guided excursions and onboard dining, while still having the freedom to spend their time exactly as they choose.
One of the biggest barriers historically faced by solo travellers has been the additional cost of travelling alone. Single supplements can often make holidays significantly more expensive, limiting opportunities for those who want to explore independently. Analysis from Riviera Travel shows that solo travellers can save around £2,000 by avoiding single supplements on comparable river cruises.
The Future of Solo River Cruising
The rise of solo river cruising suggests that travelling alone is no longer about travelling without company. Instead, it represents a new approach to exploration, being one built around independence, connection, and the freedom to experience the world at your own pace. With demand already growing ahead of the 2027 season, river cruising is emerging as one of the most interesting developments within solo travel, offering a slower and more considered way to discover Europe’s waterways.
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