A New Dawn for Travel & Tourism Heralded at the Arabian Travel Market

Arabic lanterns

The Highlights:

The Middle East region’s largest travel and tourism showcase, Arabian Travel Market, took place in Dubai under the theme of “A new dawn for travel & tourism”.  The four-day event welcomed exhibitors from 62 countries and travel professionals from over 100 countries.

The Middle East Tourism Summit, organised by ITIC in partnership with Arabian Travel Market 2021, held during the event called for continued collaboration at government level to support the recovery of the tourism industry in the Middle East. The summit, which will also take place virtually on 27 May, was held under the theme ‘Invest-Rebuild-Restart the tourism industry in the Middle East’ and was attended by high-level decision makers, professionals and investors who discussed the challenges, issues, opportunities, but more importantly the way forward for the tourism industry in the aftermath of the COVID-19 pandemic. The summit also focused on green sustainable investment, underscoring a new vision for responsible tourism recovery.


“Putting sustainability at the heart of the future development of the tourism industry in the Middle East will be crucial to meet the expectations of local and international visitors, who are now more socially aware and informed, than ever before. The industry has undoubtedly made huge strides in this area, with a range of initiatives across the sector positively impacting the environment,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

East Meets West

A seminar entitled ‘East Meets West: Lessons Learned Leading to Recovery and On-going Resilience’ included panelists from industry associations such as the International Air Transport Association (IATA), the World Travel & Tourism Council (WTTC) and the Pacific Asia Travel Association (PATA) proved insightful for strategic planning and future developments.

The overwhelming consensus underscored the importance for countries and destinations to work together, share best practices and align protocols in order to get global travel restarted seamlessly and safely, a point reiterated by aviation experts. However, the most pressing issues making the current situation so challenging for the industry is the unpredictable situation and lack of clarity, which makes medium to long term planning very difficult.


With the long-term tourism outlook more bullish than ever, hotel industry heavyweights discussed the vast potential for new and innovative hospitality concepts and fast-changing guest demographics, now and in the future. The event offered an exclusive look at the future of Saudi Arabia’s hotel landscape.


Another popular seminar was a hotel summit session about the challenges to traditional hospitality, brought on by social distancing and the increased reliance on technology – impersonal by nature. Nothing would replace genuine hospitality but guests will decide their preferred level of human interaction. Hospitality is  now faced with balancing safety with personal attention while maximizing the efficiency of technology without compromising on service excellence.

About Arabian Travel Market (ATM)

The Arabian Travel Market (ATM), continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week. www.wtm.com/atm/en-gb.html #IdeasArriveHere

About Arabian Travel Week

Arabian Travel Week is a festival of events taking place within and alongside the Arabian Travel Market. It includes ATM Virtual. It also features the ATM Buyer Forums, the International Travel & Investment Conference (ITIC) Summit, Global Business Travel Association (GBTA) forum, as well as summits.

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